Tata Nano Total Unit Production

Tata Motors Strategy For Tata Nano And It's Total Unit Production

• Tata Nano Initial Annual Production Target: 250,000 units to rise later to 350,000. PRICE: Basic model price 100,000 rupees (2,500 dollars) plus tax and transport costs, which will bring on the road price to at least 120,000 rupees. The price of two deluxe models that will include air-conditioning and other features to be announced later.

• Tata Nano Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars -- nearly double the price of the Nano.

• Tata Nano Nearest International Rival: China's Chery QQ which retails for 3,600 dollars.

• Tata Nano Sales: Tata will focus on selling the car in India for the next two to three years, before eyeing Latin American and Southeast Asian markets.

• Tata Nano Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.

• Tata Nano Company Details: Tata Motors is India's largest vehicle company with revenues of 7.2 billion dollars in 2006-2007. It is the leader in commercial vehicles, such as trucks and buses, and the second largest in passenger vehicles. There are over four million Tata vehicles on Indian roads.