Tata could be a prime player in the British luxury car market, if it gets hold of Jaguar and Land Rover.
- The car is the culmination of five years’ research and input from across the world, including Italy and Germany. But it was designed and made in India, defying expectations that a company best known for its elephantine lorries could manufacture a cutting-edge passenger product.
Editor of Autocar India, said: “As a concept it’s brilliant. It’s spacious and promises to be fuel efficient.”
A team of 500 engineers worked on the car, to be produced at a plant in West Bengal. In an effort to allay fears that something so cheap could not be safe, Mr Tata said that it had passed a full-frontal crash test in India and was designed to sustain further impact testing under European standards.
Tata cut costs by minimising components, particularly steel, and taking advantage of India’s low production costs. Because of its size, it uses less sheet metal, has a smaller and lighter engine than other cars, smaller tube-less tyres and a no-frills interior. The company has applied for 34 patents to cover its innovations. “We shrunk it, made the engine smaller and used fewer materials but we haven’t taken any shortcuts in term of safety or emissions,” Mr Tata said.
The car will be sold first in India from the second half of this year, with an initial annual production run of 250,000, but it is expected to be made available in Latin America, SouthEast Asia and Africa. It could find its way to Europe in a few years but enhancements to meet higher standards would raise the price considerably.
The Nano, at its most basic, is roughly half the price of the cheapest car available today. China’s QQ3Y Chery and India’s Maruti 800 are both about £2,550. The idea of millions of Nanos on the road alarms environmentalists. Rajendra Pachauri, the chief UN climate scientist, said last month that he was “having nightmares” about it.
Green campaigners point to India’s terrible road system and rising pollution levels. “Even if they claim it will be fuel efficient, the sheer numbers will undermine this,” Vivek Chattopadhyaya, an air pollution specialist at the Centre for Science and Environment in Delhi, said. “India’s infrastructure doesn’t have the capacity.” The centre estimates that the five million vehicles on Delhi roads today meet only a fifth of the capital’s transport needs. Most people travel by bus but could be convinced to buy a car at such a low price. Delhi, where air pollution levels are more than twice the safe limit, is already registering 1,000 new vehicles a day. As more cars hit the road, the average speed at peak times has fallen to 7mph, which should at least ease concerns about safety in case of accidents.
Tata Nano Car Review :“It looks like a good city drive. The body doesn’t look too safe but it’s better than an auto rickshaw.”
As Greenpeace activists outside the show held banners demanding “Cut CO2 emissions”, Mr Tata dismissed environmental concerns. He said that his car, which does 50 miles to the gallon, would conform to all emission standards in India and Europe. “We need to think of our masses. Should they be denied the right to an individual form of transport?” he asked.
- This for £1,300 . . .
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